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How To Use Query Hunter to Streamline Content Refining

At the post or page level, you have a panel in which all of the search queries for that post are displayed. With handy filters such as ‘No mentions’, ‘Low CTR’, and sortable columns, it becomes easy to make some great decisions for content refining.

High impressions, but low clicks – Low CTR

Queries that have high impressions but low clicks could mean that you are under-serving the query.

Google thinks your page has the answer, but you’re potentially not covering it, describe the topic in a different way, or don’t have the on-page content to show up in the SERP description.

• Consider adding a section that serves this query.
• Consider adding different ways of describing the topic to satisfy this query.
• Consider creating a new page and link to it from this page that is already ranking to create the start (or extension) of a topical hub.

Of course, use Content Genie to create this content.

Ranking on 2nd or 3rd page

Queries on the 2nd or 3rd page could potentially be lacking relevance. Consider expanding the content serving this query and its variations. Dedicate a whole section to the query or cover it in more depth.

Use the Page 2 filter to find these easily.

Featured Snippet

Use the snippet option for queries in position 2,3,4,5 to try to get a featured snippet. Content Genie will generate a section of text optimized for the featured snippet, including the key term.

Question Queries

Use the ‘Questions’ tab to easily filter to question queries, and use Content Genie to easily add this content.

Queries not mentioned on your page at all

When queries are not mentioned on your page at all but are doing well, this is a great sign. Google and users love you for this query even if you don’t mention it.

You may mention variations of the query, but you can consider adding the exact match term on your page to increase relevance and click-through.

Mentions

A useful data point, Mentions, lets you know how many times a query is mentioned in the content. This data point set against other metrics such as impressions, can give you an indication of whether you need to cover the topic or mention it more times in the page to increase relevance.

Export Feature

We recommend using the export feature, to export a CSV of the data before and after making changes, and note the date to track traffic increases.

Ongoing Refining Process

The idea is to add 5-20 new terms to top-performing posts with supporting content using the methodologies above. Repeat and refine every few months.