Semrush is a powerful digital marketing platform that brings together all the tools marketers need to grow their online presence, optimize campaigns, and leverage AI-driven insights—all under one roof. Whether you’re an SEO specialist, content creator, advertiser, or social media manager, Semrush organizes its offerings into dedicated toolkits tailored to your focus area.
The platform recently introduced a new UI and navigation flow alongside a toolkit logic system that groups relevant tools for SEO, content marketing, advertising, social media management, local marketing, and market intelligence. This helps users quickly access what they need without clutter.
All available Toolkit
The Semrush AI Toolkit is designed to give businesses a competitive edge by monitoring brand mentions across AI platforms and transforming those insights into actionable strategies. It uncovers real conversations happening within AI tools like chatbots, providing exclusive data that helps brands understand customer sentiment, improve visibility, and stay ahead of competitors in the rapidly evolving AI-driven landscape.
Key Features
- Monitors brand mentions across AI platforms and converts them into actionable recommendations.
- Unlocks consumer interactions in AI tools like chatbots.
- Provides exclusive data to improve LLM visibility, customer understanding, and competitor analysis.
Use Cases
- Understand market share and brand performance across AI platforms.
- Discover brand perception and sentiment drivers.
- Analyze customer queries and intent to refine strategy and uncover new opportunities.
What’s new! This is a brand-new addition to the Semrush suite, specifically designed to help businesses optimize messaging and uncover new opportunities in an AI-first world. It offers comprehensive monitoring of brand mentions across AI platforms with actionable insights. The pricing starts at $99/month for the Base plan and $220/month for Pro.
2. Advertising Toolkit (new)
The Advertising Toolkit streamlines the entire digital advertising process—from researching keywords and generating AI-powered ad copy to launching and optimizing campaigns on platforms like Google and Meta. With real-time competitor insights and AI-assisted ad creation, this toolkit helps marketers save time, refine strategies, and maximize ROI across multiple channels.
Key Features
- Research keywords and generate AI-based ad copy with real-time improvement suggestions.
- Track competitor ads, budgets, and placements on Google & Meta.
- AI-assisted ad creation with multiple ad variations and testing capabilities.
Use Cases
- Plan, create, launch, and optimize digital ad campaigns efficiently.
- Gain insights for better budget allocation and ROI optimization.
- Simplify multi-platform campaign management.
What’s new! Also a new toolkit, the Semrush Advertising Toolkit consolidates all paid advertising campaign activities—from competitor analysis and campaign planning to ad copy and design creation—into one platform. This toolkit helps marketers manage campaigns on Google and Meta efficiently. Pricing is $99/month for Base and $220/month for Pro.
3. SEO Toolkit
Semrush’s SEO Toolkit offers an all-in-one solution for keyword research, competitive analysis, site optimization, and performance tracking powered by AI. With access to one of the largest keyword and backlink databases available, it delivers deep market insights and scalable strategies tailored for both local and global SEO needs, helping marketers drive measurable growth efficiently.
Key Features
- All-in-one SEO platform covering keyword research, competitive analysis, technical SEO, and tracking.
- Huge database of keywords (26B+) and backlinks (43T+) with AI-driven insights.
- Geo-specific data and domain metrics for tailored local/global SEO strategies.
Use-Cases
- Conduct deep competitive research with extensive SERP feature tracking.
- Optimize site structure using AI Keyword Strategy Builder.
- Analyze backlink profiles quickly and accurately.
What’s new! Previously known as Semrush Pro, Guru, Business, or simply Semrush Core, this toolkit has been renamed as the Semrush SEO Toolkit with Pro, Guru, and Business plans. The core SEO functionalities remain mostly unchanged; however, PPC Keyword tool, Advertising research, Ads History, and PLA research tools have been moved out to the new Advertising Toolkit. Pricing remains $139.95 for Pro, $249.95 for Guru, and $499.95 for Business per month.
4. Local Toolkit
Specifically built for local businesses, the Local Toolkit automates essential tasks such as Google Business Profile optimization, online listing management, review responses, and local ranking tracking. By saving time on manual updates and providing clear competitor insights, it empowers businesses to improve their local presence, increase foot traffic, and generate more leads.
Key Features
- Google Business Profile (GBP) optimization with AI-generated posts and insights.
- Automated business listing management to sync info across directories.
- Map Rank Tracker for tracking local search rankings on Google Maps.
Use-Cases
- Improve online visibility and increase local foot traffic, calls, and leads.
- Automate review responses and listing updates saving time and reducing errors.
- Track local competitors’ activity and reputation analytics.
What’s new! The Semrush Local Toolkit remains unchanged in name and functionality. It continues to focus on improving local business visibility through Google Business Profile optimization, review management with AI, automated listing updates, and map rank tracking. Pricing starts at $30/month per location for Base and $60/month for Pro.
5. Social Toolkit
The Social Toolkit offers a comprehensive platform for managing social media presence from content creation and scheduling to competitor analysis and influencer marketing. Powered by AI-driven trends and insights, it helps businesses stay relevant, engage their audience effectively, and expand their reach without the need for constant manual effort.
Key Features
- Full social media management: competitor analytics, social listening, content creation with AI, scheduling, and influencer marketing.
- AI-driven content inspiration based on trends, top content monitoring, and news.
- Influencer discovery with robust filtering options.
Use-Cases
- Manage social media presence with tailored posting schedules and content ideas.
- Track competitors’ social performance and trends to stay relevant.
- Expand reach through influencer collaborations.
What’s new! Previously called Semrush Social AI, this toolkit has been renamed to Semrush Social Toolkit with no significant change in functionality. It covers end-to-end social media management including AI-driven content ideas, scheduling, analytics, and influencer marketing. Pricing tiers are Base ($20), Pro ($40), and Business ($250).
6. Content Toolkit
Designed for content creators of all levels, the Content Toolkit combines AI writing capabilities with SEO optimization features to help produce high-quality, search-friendly articles quickly. It provides topic ideas based on real-time data and optimizes content for readability and search ranking, making it easier for businesses to attract relevant traffic without requiring deep SEO expertise.
Key Features
- SEO-friendly AI Article Generator producing high-quality articles aligned with brand voice.
- Topic Finder providing data-driven content ideas tailored to audience and location.
- Automated Content Optimization with real-time readability, tone, and SEO scoring.
Use-Cases
- Create high-ranking blogs even with limited SEO expertise or resources.
- Generate consistent topic ideas without deep research effort.
- Optimize existing content for better search engine visibility and reader engagement.
What’s new! Formerly known as ContentShake AI, the Content Toolkit has been renamed but retains the same functionality focused on effortless SEO content creation for individuals and small teams. It combines AI writing with SEO optimization to produce high-ranking content. The base pricing is $60/month.
7. Traffic & Market Toolkit
The Traffic & Market Toolkit offers deep market intelligence by providing full-funnel traffic analysis, industry benchmarking across global markets, and detailed audience profiling. This toolkit enables businesses to identify high-impact opportunities, monitor competitors in real-time, and make data-driven decisions that improve brand visibility, lead generation, and overall marketing performance.
Key Features
- Full-funnel competitive visibility including page-level conversion insights by traffic source.
- Industry benchmarking across 190+ global markets by traffic share, growth rate, and top players.
- Deep audience profiling with behavioral and demographic data for precise targeting.
Use-Cases
- Identify competitor top-performing pages to focus on high-return optimization areas.
- Map audience overlap to find new markets or partnership opportunities.
- Monitor competitors in real-time with automated alerts for quick strategic responses.
What’s new! This toolkit is a rebrand and standalone version of the former .Trends add-on. While almost all .Trends features remain intact, they are now organized into new dashboards under the Traffic & Market Toolkit. It provides comprehensive market intelligence including competitive insights and audience profiling. Pricing is $289/month.
